WBW 2012
Twenty years ago India and the World celebrated its first World Breastfeeding Week with the theme “Baby –Friendly Hospital Initiative (BFHI)”. It's the time to celebrate, but also look back and see what has changed and what more is required.

Each year there has been a path breaking theme, this year it is“Taking Stock of Policies and Programmes”, with the following objectives:

  • To take stock of implementation of policies and programmes on breastfeeding & infant and young child feeding in India.
  • To celebrate successes and achievements of past 20 years.

  • To identify the gaps that exist and call for action to bridge these gaps.

  • To raise awareness among public and policy makers about these gaps in policies and programmes related to breastfeeding and infant and young child feeding.

  • To share the action taken with the national and global community.

The true reason for decline in breastfeeding rates in the 20th century is the popularization of alternatives through the market based approach. Lack of proper support in health care system, social taboos, cultural barriers and women going out to work for wages are some other reasons. Use of clever marketing techniques by baby food manufacturing companies have upturned basic human child-rearing and food habits, all the while making people believe that they have chosen a better way to feed and raise their children on the man-made (factory made) stuff. This is the big fight that has to be won by the people. There is a need to bust this myth that man-made stuff is equal or better than mom-made (natural).  
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India Celebrates World Breastfeeding Week 2012  
Breastfeeding Promotion Network of India (BPNI)
The Breastfeeding Promotion Network of India(BPNI) takes immense pleasure in celebrating the concluding eve of World Breastfeeding Week 2012 on 7 August 2012 by organizing the “Dialogue on Gaps in Policy and Programmes for Breastfeeding”: How to bridge them in the 12th Five Year Plan” 

Venue: New Conference Hall, National Institute of Public Cooperation and Child Development (NIPCCD) 5, Sirifort Institutional Area, Hauz Khas, (Near Police Station) New Delhi -110016.
Association for Consumers Action on Safety and Health (ACASH )
Date Organisation/participants
25th July 2012 Swadhar- Goregaon for women Members
31st July Roshni Grah Community Centre- Kandivili for Community health workers and community women
5th August Paraprofessional Social Workers from various organisations/institiutions- Nirmala Niketan Goregaon
7th August Sakhya- NALASOPARA, PELHAR VILLACGE FOR Rural Community Women and community Workers
6 PROGRAMMES (dates to be finalised) L&T Health Centre and Community organisations in an around Andheri and Sahar areas
Community Food and nutrition Extension unit Thiruvananthapuram
Date Activities
1st August Annaprasam ceremony is planned in five anganwadi centres from the ICDS Project Nemom, Trivandrum
2nd August puppet show/ song and Drama of Song and Drama Divn.Govt. of India is planned in different locations
3 rd August puppet show/ song and Drama of Song and Drama Divn.Govt. of India is planned in different locations
4th August Recipe Composition on Infant food preparations for housewives and demonstration of low cost Nutritive recipes. The vene is CSI Church Hall Vellaikkadavu, Thiruvananthapuram.
5th August Song and Drama Programmes in village areas.
6th August Quiz Competition at Vocational Higher Secondary School at Vattiyoorkavu, The programme is meant for 100 odd adolescent girls.
7th August Planning a grand exhibition at the conference Hall of the ICDS Office at Vellanad. Around 130 Anganwadi workers from the Vellanad project will participate.
Department of Community Medicine and Public Health ,
CSM Medical University (Erstwhile King George Medical University), Lucknow UP,INDIA

1. Meeting with Mothers

• Group counselling session will be held at PHC Sarojini Nagar, the Rural field practise area of Department of Community Medicine and Public Health.

- importance of breast feeding with emphasis on Early Initiation of breast feeding after delivery,
-How to hold child during Breastfeeding

Counsellors : Dr. Reema Kumari and Dr. Mohd. Khalid {JR-2}

2. FOR Health Workers { Anganwadi workers, ASHA, ANM, Medical Social Workers}

• An orientation session will be organised at PHC Sarojini Nagar, Lucknow, on World Breast Feeding theme “Taking Stock of Policies and Programme “ for the health workers.
By: Dr. Reema Kumari and Dr. Mohd. Khalid {JR-2}

3. FOR PG Students of Community Medicine Department

• Seminar on “Breast feeding HIV positive Mother: recent guide lines”

By: Dr. Kanchan Lata ( JR-2) and Dr. Reema Kumari

4. FOR MBBS Students

• Role play on “Breast Feeding Practices” by students 
• An orientation session on-

- “Infant and Young Child Feeding Practices” with special emphasis on “Baby Friendly Hospital Initiative”
- WBF Theme Taking Stock of Policies and Programme.

• Quiz on Breast Feeding in the Department

By : Dr. Reema Kumari and Dr. A. K. Srivastava

NRHM Kerala
  • Activity I: Policy Level Intervention: Advocacy
  • Activity II: Television, Radio and Newspaper: Advertisements
  • Activity III: Satellite telecast of Video Spots through Theatres
  • Activity IV: District Level Awareness generation programmes on the ‘Importance of Breastfeeding’
  • Activity V: Television chat show - Nammal Thammil (Between me & you)
  • Activity VI: ‘Kaviyarangu’, a platform to express the poetic perceptions of the theme
Academic and Technical Education Development Society (ATEDS)
Letter to National Coordinator Plan of Action
Innerwheel Club of Bangalore
Date Activities
1st August Awareness Program to our members through PPT at VVN Auditorium from 11.30 AM
2nd August Awareness Program to Morning Walking crowd in front of Lalbagh West Gate by putting Banner and by distributing Informative pomplets
3rd August Joint Program with Inner Wheel club of Koramangala
4th August Awareness Program to inmates of Vanivilas Hospital and distribution of Blankets/sweaters/woolen caps to mothers& Children with pomplets
5th August Awareness Program to inmates of Rangadore Hospital and distribution of Blankets/sweaters/woolen caps to mothers& Children with pomplets
6th August Awareness Program to inmates of CRADLE and explain about the importance of Breast Feeding with pomplets to High Profile people
7th August Report to you about the weeks program.